CASE STUDY / 2026

Spotted Hamburg

A local Hamburg noticeboard for missed connections, useful tips and things worth sharing.

ROLE
Product design and development
PROJECT
Location-led community posting concept for Hamburg
STAGE
Staging product
Spotted Hamburg landing page with example local posts and a three-step submission and moderation explanation.
Staging landing page for Spotted Hamburg.

Make everyday city moments shareable.

01 / THE IDEA

Spotted Hamburg takes the familiar missed-connection idea and makes room for neighbourhood recommendations and small observations too. A city label and recognisable local places keep the experience grounded in Hamburg.

Spotted Hamburg empty post-submission form with live preview and moderation guidance.
The form previews a spot before submission and explains the review step. No post is submitted in this view.

Submit first, review before sharing.

02 / THE FLOW

A short submission flow lets people send a post without making an account. The published experience explains that submissions are reviewed before appearing, and approved spots can be turned into image posts for the project’s social channel.

Spotted Hamburg staging landing page showing example local posts and how the community submission flow works.
The staging page pairs example posts with a short explanation of submission and moderation.

Keep the page about the messages.

03 / THE EXPERIENCE

The landing page gives recent spots the visual focus, then explains how posting and moderation work. Clear calls to action connect reading a post with contributing one, while a dedicated privacy explanation makes the anonymity promise visible.